Advertisers will spend in crores during the WC final match
ICC WORLD cup’s exclusive broadcasting channels ESPN and Star sports have hiked their advertisements rates tremendously for the finals. Advertisers who are interested in their ads to be broadcasted during the final match will now have to pay in crores for their advertisements during the match.
World Cup fever is at its peak and the official right holding channels couldn’t afford to miss this great opportunity. During the last semi-final match between India and Pakistan, that held last Wednesday, these channels raised their ad-slot prices to Rs. 17 to 18 lakh for a ten second slot during the match, which normally remains to be 3.5 to 4 lakh on these channels.
For the final match today the channels have hiked the ad-revenue to rise about 25 per cent making it about 20 to 24 lakh for a ten second slot during the match hours.
This implies that advertisers will have to pay in crores for multiple advertisement slots during today’s match.
The viewership for the earlier India-Pakistan semi-final clash was about 67 million. Keeping in view the craziness and the passion of the Indian masses for the game, advertisers are willing to pay the huge amount for ads for this match.
Advertisers believe that this is the greatest opportunity to make an impact on the audiences. Media groups feel that such rise in prices is justified. As the prices have gone up by five times, so is the case with the viewership.
This is definitely a opportunity to cash upon as the viewership is record-breaking at this year’s world cup. Advertisers are assured that their investments in the world cup final clash will yield great returns.
As the final match is been played between two-cricket crazy neighboring countries and people are having high hopes that team India will bring home the golden cup home this time, advertisers are hoping for huge returns, increased sales and brand preference by the consumers.
Although, the prices for 10 second ad-slot during the match is too high, but advertisers are scrambling to get a slot.
Cricket is a religion for the people in India and is seen as a brilliant source for advertising. Advertisers are also keeping a keen eye on upcoming cricket tournament as they are sure that cricket fever won’t escape this early.
IPL seems to be the next battleground for advertisers and a chest of fortune for the exclusive broadcasting channels. DLF IPL is all set to begin on April 7th, thus marketing strategies can be implied successfully as the cricket fever won’t take off the minds of cricket crazy Indians.
Advertisers are trying to put in innovative ideas and better execution of their advertising ideas to attract maximum number of consumers during the final match.
Everybody is trying cash on this rare opportunity. Winning the world cup has always remained a craving for India and this time, there is a chance for it to win the cup. Thus, the advertisers are having a keen eye on this crucial match and are ready to spend huge amount with a hope for better returns.
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